So I am doing my case study on Michelle Brook's "Back Your Block" project. I had a chance to talk with her on the phone and she agreed to email me responses to my questions. Pretty stoked on how willing she was to help me out. The Back Your Block project was created for Nike to promote young and active people struggling in urban communities. Michelle created all the promotional work, packaging and web material for the campaign and did a really great job (she was runner up in AIGA's cause and effect contest. I really look forward to exploring her process and what made her create such in inspirational piece!

For more go to:

http://www.meetmichellebrook.com/index.php?/ongoing/nike-back-your-block-2009/

or

http://causeaffect.aigasf.org/winners/community-development-2009